Groups designated to benefit from Disney’s sales include the Gay Lesbian and Straight Education Network, which says it “exists to create safe and affirming schools and learning environments for all K-12 students,” and The Trevor Project, a suicide prevention resource for LGBTQ young people. In the same announcement, Disney promised to donate all of its domestic profits from the pride collection to organizations that support LGBTQ causes until the end of June, also known as “Pride Month.” “We stand in solidarity with our LGBTQIA+ community everywhere.” “The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company,” Disney said in a statement.
Disney launched a new LGBTQ “pride collection” clothing line for children on Monday, including several rainbow-colored t-shirts.